Google Penguin Algorithm - SEO Professionals Must Prepare Themselves with Great Strategies

Thanks to Google that has clear and effective strategies to fight with spam incurred by excessive promotion of websites or other reasons. Google has launched various algorithm updates; Penguin is one of those that strongly condemn illegal or short-cut way of promoting keywords. The first update mainly emphasized on home page of the website and the latest Penguin 2 is completely focused on excessive promotion of keywords or over optimization of anchor text.  

    

Here’s how to strategize to cope with the latest Penguin algorithm and get the positive results. 

Avoid using excessive keywords

As mentioned, the latest Google’s update strongly advocates not using excessive keywords in your SEO promotional activity. You must strictly follow keyword density on your web pages, as Penguin 2 clearly reflects that Google is not interested to observe your keywords. You should prepare content naturally and use your keywords where these are relevant. Yes, you can use your keywords in the title, headers and also at the starting and end of your page. 

     

Never use targeted keywords in backlinks

If you are the one habituated of over-optimization of the anchor text and you think it delivers the desired results, you are perhaps not familiar with the latest Google Penguin algorithm. In this case, you are advised to go through all the details and perform the task accordingly and this will definitely let you achieve great results. In addition, you are also advised not using your keywords in your anchor text. 

Apart from that, you should also never use anchor text in the body of your article as it will also deprive you from getting the desired outcomes. If you continue to do the same, your website will definitely be punished by Penguin 2 algorithm. Besides, you must also avoid using link through anchor keyword text. On the contrary, using link to your products name is certainly a great idea. 

Always give priority of using top-quality link – using top-quality backlinks is certainly quite necessary for getting positive and quick results. You will definitely see great improvements once you start using high-quality backlinks. You must ignore getting excessive backlinks from those of low quality pages as it will make an adverse impact on the ranking of your websites. 

    

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